PUMA SE is a major German multinational corporation that designs and manufactures athletic and casual footwear, apparel, and accessories. Headquartered in Herzogenaurach, Bavaria, Germany, PUMA is one of the world's leading sports brands, known for its association with high-performance athletics and fashion-forward designs.
Founded in 1948 by Rudolf Dassler, PUMA has a rich history in the sports industry, especially noted for its long-standing contributions to football (soccer), running, basketball, golf, and motorsports, among other sports. The brand is renowned for its innovative products that combine performance with style, catering to both professional athletes and fashion-conscious consumers.
PUMA sponsors numerous high-profile athletes and sports teams globally, and its products are worn by some of the biggest names in sports. This includes partnerships with famous football clubs, Olympic athletes, and global ambassadors in various sports disciplines, helping to increase the brand's visibility and appeal.
In addition to its sports performance products, PUMA has also made a significant impact in the lifestyle and fashion sectors with its collaborations with designers, artists, and pop culture icons. These collaborations have resulted in unique and trendy product lines that blend sports functionality with contemporary fashion.
PUMA is committed to sustainability and ethical practices in its operations, focusing on reducing its environmental impact and promoting fair labor practices. The company's dedication to innovation, style, and sustainability has solidified its position as a leader in the global athletic wear market.